How to Choose a Copywriter Your product or service is near completion. You've thought before about the adcopy, but it's now time to hire a copywriter.You understand that you need a specialist who will make the best impression for your product to your potential customers and get you the most sales. This is a critical step and your quest can go smoothly or be a total nightmare. I hope that this report will help to answer some of your questions and make working with your copywriter a dream come true. One of the most difficult aspects of giving your copywriting assignment over to someone else is your fear of their lack of commitment to you product or service. You've perhaps conceptualize the product, worked with the developers and finally given it 'birth'. The hardest step is now to give your 'baby' over to another for special care. Traditionally, copywriters never got the kind of respect that other professionals receive. For example, there aren't many people who argue with their mechanics or doctors but everyone seems to have a better idea than their copywriters. Everyone seems to think that writing is easy until they have to do it for themselves! The key here then is to give your copywriter the room and freedom to work. You may know your product best, but your copywriter knows how to sell that product better than you do. This is the reason you sought him out in the first place. You should hire a copywriter who has experience in your product category and stand back and give the copywriter room to do his work. You should have an opportunity to review the work and make suggestions, but take the copywriter's suggestions seriously-as you would take that of any other professional. Samples of the copywriter's work should be available for your review but each assignment is different so you can only get a 'feel' for the writing style here. Go with your gut feeling. If the Copywriter is familiar with the industry, jargon and language of your product category then your customers will be better able to identify with his writing. He will appear to be a part of the group. This is why you should look for the 'specialist' in your product market. At the same time copywriting is copywriting, is copywriting. So any copywriter who is worth his salt should be able to write for any market. There are cases however where technical knowledge in a highly specialize field will give one copywriter the edge over another. After you are satisfied with the sample work then you should be sure that you understand his fee rate. This should be stated right upfront, not hidden in some fine print. If you cannot afford the rate it's best to find another copywriter. Most professionals will give you less than their best if you try to negotiate downwards from their price. In other words, you normally get what you pay for. You should also find out if the copywriter has any other type of writing experience. Has he published a book? Done articles in professional magazines or newspapers? Copywriting, like any other type of writing involves the ability to communicate clearly using words. If your copywriter has other writing experiences then this will be a plus for you. There are a few people who will call on a copywriter and try to 'milk' him for all he is worth. These business owners are not normally interested in his services or intend to hire him but would like to get free consultation. Most copywriters are aware of these freebie seekers; so if you are not serious about hiring a copywriter you should respect his time. This is the ethical thing to do. I've often had potential clients who will send information for me to look over, materials to read and ask my opinion on different aspects of their business only to hire another writer or none at all. Well, this was before I recognized the trend and started filtering out these free loaders by asking for the down payment before I can give any "free consultation".